Better tasting. Better designed. Easier to take with you. So we set out to make energy without the bitterness, the sugar or the unnecessary nonsense – starting with a caffeine pouch we actually wanted to use. That little idea became ZAF.
ZAF caffeine pouches and gum
Born From a Bad Pouch
One stubborn brief, two formats. The pouches came first and the gum followed on exactly the same terms.
ZAF energy pouches
We Went Looking for Better
We didn’t want to make another caffeine pouch. We wanted to make one we’d actually want to use. So we went looking for the best people and capabilities we could find, from formulation in New Zealand, to premium ingredients from Sweden, to specialist manufacturing in Indonesia.
01
Formulated in New Zealand
Where ZAF was conceived, developed and is run from.
02
Powered by Sweden
Premium ingredient sourcing from the home of pouch craft.
03
Crafted in Indonesia
Advanced pouch manufacturing under strict quality control.
Caffeine pouches NZ
What We Refuse to Compromise On
- A measured 75mg of natural caffeine in every pouch, 20 precision-dosed pouches per tin
- No sugar, no calories, no tobacco, no nicotine, ever
- Flavour that’s actually enjoyable, because energy shouldn’t taste like a chore
Meet the range
Meet the range: 10 pouch flavours at $12.99 NZD a tin, plus ZAF Energy Gum at $8.99 NZD a tube.
We currently accept orders and ship to Australia and New Zealand.

